Monthly Check-In: Action-Ready Report & Strategy

Every number below carries its source and date. Forecasts are labeled as forecasts.

The funnel: views are there, conversion is the leak

Sources: Facebook Business Suite (23 Sep–20 Oct) and Professional dashboard (21 Oct); Instagram Professional dashboard (30 days to 21 Oct).

After the tap, the trail goes cold.

• Social to the website: about 22 link taps a month. chefjoeroadhouse.com logged about 1,586 visits in 17 days (2–18 Oct; some may be bots), and only about 20 a month came through Instagram's in-app browser. We can't see more than that, because website source tracking isn't on yet. I'm turning it on in week 1.
• Online orders: 5 orders from 2 to 18 Oct, about 9 a month. Walk-up and window sales aren't in this count.
• Where Delta finds food online: on a neighboring Delta food website (30 days), Google sent about a quarter of visits and social media under 10%. That's why Google reviews are part of this plan.

The leak: most views come from Mimi's audience and from people who aren't local. Posts often don't say where and when. Viewers get no clear reason to follow. And the order link is hard to find on Instagram and missing from TikTok.

Where the views land

Of 17,717 counted views (105 of 255 posts carry a view count, 2–21 Oct), 75% landed on Mimi's accounts.

Mimi's audience has carried JOE'S this month, and I'm grateful. There's a catch, though. People who see JOE'S on Mimi's Page follow Mimi's, not JOE'S. When the same picture went out on both Pages within 10 minutes, Mimi's got a median 454 views and Chef Joe's got 86 (9 matched pairs). Local event posts were the exception. The live-music night got 331 views on Chef Joe's Page and 319 on Mimi's. Local posts travel by shares and recommendations, whatever the size of the Page.

What content works

• Volume isn't the lever. More posts didn't bring more views, so we're posting fewer, stronger ones.
• Is it Blotato, our scheduling tool? Mostly no. Mimi's Page posts through Blotato too and drew 76,800 views in 28 days. The real costs are missing trending music on Reels, no posting into groups, no location tag, and copying one post to seven places.
• Reels vs. photos: no clear winner. Day and hour matter little. What we post matters more than when.

Giveaways and word of mouth

• The online giveaway (14–18 Oct): 15 entries from 7 people. Online contests keep reaching the same small group. From here on, giveaways go offline and local, with prizes claimed in person.
• Word of mouth has started. On Wed 21 Oct, a customer claimed a prize in person and then posted a Story tagging us. They praised the flavor and the generous portions, said they'd be back, and told their friends to try it. That's the loop we want: a visit, a taste, then a recommendation by name. I've already reshared the Story, saved it to a "Love from Delta" Highlight and said thank you. Every mention gets the same treatment now, and I log each one.

What we're changing based on the data

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This is the retention engine. It's built, it's ours, and it's waiting for first-timers. Our own customer system runs on my own code, not on a rented loyalty app. Stripe handles card payments securely. Clover stays the register at the window.

Why this matters for partners

Every first-timer we bring to campus, through a Roadhouse night, a free taste or a receipt offer, can leave with:

• a reason to come back (the SMASH card),
• a way to hear from us (email, only with their yes),
• a game that keeps them at the table (STEEP), and
• a polite review ask after their second visit or a free meal.

A busy Roadhouse night grows both our businesses for weeks after.

Starting line (21 Oct, counts only)

What the engines could do (forecast, not a promise)

Scenarios are defined in section 5.

• SMASH: an S-curve that caps at a quarter of the county's 12,959 households.
• Members: 3%, 6% and 8% of card holders.
• Memberships: the value is in the extra visits.
• STEEP: its value is giving people a reason to stay on campus, not revenue.

These forecasts were set before Mimi's reopening date was known; November's check-in will show its effect separately.

What needs time to settle (typical times, not promises)

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Goal: 100 new people taste the burger. For 3–4 weeks I'm pausing new features and games. The energy goes into finding first-timers.

Ground rules

• Fryer capacity first. A second proper fryer and an extra set of hands on show nights come before we promote more crowd nights. Who sources them is pending Miles, and I'd like it settled by Wed 28 Oct. On Saturday, fries were the bottleneck.
• Facebook giveaway rules. Comment-to-enter is fine on a Page. Tag-a-friend and share-to-enter are not allowed. Prizes are always claimed in person.
• Group rules first. Every group post follows that group's rules. Some groups ban promotion unless the admin agrees, so I'll ask first.
• Tastes need the right OK. Sampling on the Roadhouse campus is pending Miles's OK. Off-site tastes may need a Delta County temporary-event permit, and I'll check with the county first.

Week 1 · Thu 22 – Wed 28 Oct: fix the pipes, start the conversation

• [ ] Setup fixes (about an hour of my time). I'll:
• connect @chefjoeatroadhouse to the Chef Joe Facebook Page
• pin a face post with hours and the order link
• add "JOE'S Smash Burgers, Delta CO" to the Page and Instagram names or intros
• put the order link on the first line of the Instagram bio
• clean up the Google Business Profile and add 10 real photos
• re-enable boosting on the Pages
• [ ] Behind the scenes: I'll cut down the post queue, stop identical copies across the two Pages, turn on website source tracking, add location tags, make a review QR card for the window, and re-check the automatic-email switches in the owner console.
• [ ] Asks for Miles: I'll walk Miles through these asks this week.
• [ ] Fri 23 Oct: I'll read the Clover report and update the show-night numbers in the forecast.
• [ ] Page invites: I invite my Facebook friends to like the Chef Joe Page, and share one Page post a day to my own profile with a line in my own words.
• [ ] Local groups: I'll read the rules of all four groups and message the Delta Colorado Message Board admin. My first post goes in the Delta Community Message Board.
• [ ] Facebook Events: I'll set up a repeating "Football Sunday at JOE'S" Event, co-hosted with Delta Roadhouse if Miles agrees. Football Sunday was our best local post on the Chef Joe Page (787 views).
• [ ] Giveaway prizes: I'll make sure all 7 winners redeem by Wed 28 Oct. With their permission, I'll ask for a photo or a review.
• [ ] Reviews: we start asking happy customers at the window, with the QR card.
• [ ] First free-taste session, Sun 25 Oct, Football Sunday (pending Miles; if not yet, Sun 1 Nov): about 50 sliders, each with a tasting card.
• [ ] Bounce-back cards: I'll pick the offer and print the cards by Wed 28 Oct.
• [ ] Post the proof: I'll share "Sold out by 9 at the Roadhouse" with a crowd photo.

Week 2 · Thu 29 Oct – Wed 4 Nov: show the person, go where Delta talks

• [ ] Clips: I'll record three short phone clips: "Hi, I'm Joe", the smash on the griddle, and the tallow fries coming out.
• [ ] Halloween, Sat 31 Oct, at Delta Roadhouse (pending Miles; I need an answer by Mon 26 Oct): costume night, a kids-meal special and a STEEP trivia round. Co-hosted Event plus an Instagram Collab.
• [ ] First STEEP Trivia Night, Tue 3 Nov or Tue 27 Oct (pending Miles). I'll do a test run first, including the free-play code end to end.
• Facebook Event, plus a Story on the night.
• Order QR on the table cards.
• The winning team gets free tallow fries.
• [ ] Groups: I'll post in 2–3 groups that allow it, and answer "where should we eat?" threads with a photo.
• [ ] Boost test: a small, short boost on our best local or face post, aimed at a few miles around 215 Ute St. Afterwards, I'll invite everyone who reacted to like the Page.
• [ ] Fair test: 2 Reels posted natively in the app with trending audio, and 2 scheduled the usual way. I'll compare them after 7 days.
• [ ] Offline giveaway: an entry jar or card at the window (and at the Roadhouse, pending Miles), with a "bring a first-timer" prize. I'll announce it in local groups as myself.
• [ ] About 4 Nov: the warm-up on the new accounts ends.

Week 3 · Thu 5 – Wed 11 Nov: turn viewers into regulars

• [ ] Page invites: I'll invite people who reacted to our posts, 5 minutes a day.
• [ ] Second boost only if the first one brought 10 or more Page follows.
• [ ] Free listings for Football Sunday, trivia and event nights (trivia and Roadhouse nights only once Miles confirms): the Delta County Independent calendar, Visit Delta CO, Montrose Press events and Montrose Lifestyle.
• [ ] Local press: I'll pitch the Delta County Independent and KVNF on a new local burger, the Roadhouse partnership (the Roadhouse angle is pending Miles, and he sees the pitch first) and a Delta-made trivia game.
• [ ] Workplace lunch drops: catering menus to the hospital, schools, county and city offices, and ag businesses. Catering needs 48 hours' notice, but we can be flexible.
• [ ] Veterans Day, Wed 11 Nov (an open day): an optional hook. I'll decide by Wed 4 Nov.

Week 4 · Thu 12 – Fri 20 Nov: keep what worked

• [ ] Day-30 review, Fri 20 Nov: I'll compare the five numbers in section 7 with the forecast. Each period follows whichever scenario we're actually tracking.
• [ ] Audience details: if the Page passes 100 followers, Facebook shows audience age and town. That sets the next boost area.
• [ ] Thanksgiving week (26 Nov): a family-dinner or holiday-hours Event, posted to groups early. I'll decide by Fri 13 Nov.
• [ ] New accounts: I'll keep, pause or drop X, Threads, TikTok and YouTube based on views per post.

Running all month

• Free tastes: one session a week to start (Roadhouse nights pending Miles), plus one community spot (a high-school game, the farmers market or a church event).
• Bounce-back card in every bag: "Come back Mon–Wed, show this card for ___". I'll pick the offer and print the cards by Wed 28 Oct. The crew bags them from then on.
• Spirit nights (suggestion, pending Miles): a school team or club hosts a fundraiser night with us and brings its families. Those 21 kids meals on Saturday say families are already coming. I'll decide by the Fri 20 Nov review.
• Hunting season (suggestion): menus and flyers at motel front desks and sporting-goods counters while out-of-town hunters are in Delta. A weekend-morning special only if it fits. I'll decide by Wed 4 Nov.
• Customer mentions: I reshare within 24 hours (Stories expire), save each one to "Love from Delta", thank them, and ask permission before reusing a photo.
• Reviews: I reply to every Google review.

My weekly time budget (about 3 hours, in 10-minute pieces)

Paused for now

• New features and games for 3–4 weeks.
• Identical copies of one post on both Facebook Pages.
• A heavy X schedule while the account is new.
• Polished promos for programs like the SMASH card. These get the fewest views.
• Online-only giveaways.

After day 30 (once the pause ends)

• SMASH referral (suggestion, would need building): members give a friend a first-visit perk.
• Texting: after carrier registration.
• Reminder and win-back emails: set up to send automatically.

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Scenarios used in every forecast

All forecast tables use these dates: 30 days = Fri 20 Nov · 60 days = Sun 20 Dec · 90 days = Tue 19 Jan 2027 · 6 months = Wed 21 Apr 2027 · 12 months = Thu 21 Oct 2027.

These forecasts were set before Mimi's reopening date was known; November's check-in will show its effect separately.

Facebook Page: the main stage (Delta is a Facebook town)

Cadence: 1–2 feed posts a day, mostly local and people posts. Stories are fine. Every crowd night gets an Event. Mimi's is welcome to share up to one JOE'S post a day; no identical copies.

How the forecast works: new follows = views × 0.61 viewers per view × follow rate, plus accepted invites.

• Conservative: the measured 0.36%.
• Base: 0.6%, plus 40 invites in month 1.
• Strong: holds last week's pace at 0.8%.

Strong lands near Delta Roadhouse's 1.9K. Other Delta-area Pages range from 581 to 4,610.

Facebook groups and Events: where Delta talks

Cadence: one group post a week per group that allows it, posted by me as myself. Every group is different, and I answer every comment. Delta Colorado Message Board (30,574 members) asks for admin approval. Cedaredge Message Board has 17,277 members, Delta Community Message Board 14,492, and Delta CO Farmers Market & Bazaar 3,020. Events go out for Football Sunday, show nights, trivia nights and Halloween (Roadhouse events once Miles confirms). Scheduling tools, Blotato included, can't post to groups, so this part is by hand.

Instagram: the second stage, home of the Collabs

Cadence: Collabs with Mimi's (at most 1 a day) and Delta Roadhouse (pending Miles). 3 Reels a week posted in the app with trending sound and the location. Stories from the trailer.

The launch pace was about 4.8 new followers a day. Conservative assumes it fades to 1 a day, Base to 2.5, and Strong holds 5.

Google Business Profile: the "burger near me" search

Cadence: a weekly post (offer, event or update), photos, and a reply to every review. No phone numbers in post text.

The model assumes about 5% of asked customers leave a review. Base asks about a quarter of orders and Strong about half. Base also counts 3 reviews from giveaway winners in month 1, and Strong counts 5.

TikTok @chefjoeatroadhouse: discovery, travelers and younger locals

Cadence: 1 post a day while it warms up (until about 4 Nov), then 5 a week posted natively with a trending sound. We judge it by views per video, not followers.

Decision: I'm switching TikTok to a Business account now. Business accounts can't join TikTok's Creator Rewards. But that program needs 10,000 followers, which is about 41 months away even in Strong. So we give up nothing in the next year. In return we get TikTok Ads Manager (local ads by city or zip code), the website link on the profile, and, once TikTok verifies the business, clickable links on videos.

YouTube "JOE'S Smash Burgers": Shorts, plus a longer video now and then

Cadence: Reels mirrored as Shorts. In Base, one longer video a month (a cook-along or a behind-the-trailer piece).

X @LetsGoToJoes: live updates only

Cadence: at most 3 a day during the warm-up, then about 3 a week plus live updates (sell-outs, hours, specials). It has little local value, so it gets little of my time.

Threads: a free copy only. No extra time.

Key dates

• Fri 23 or Sat 24 Oct (target): Mimi's Sweet Treats reopens. Sun 25 Oct: Mimi's, JOE'S and Delta Roadhouse all open on campus.

Getting paid by the platforms: the honest picture

These requirements were checked against each platform's own pages on 21 Oct 2026, except where marked. Programs change, so I'll re-check before relying on any of them.

Reality check (estimate): creators report TikTok pays roughly $0.40–$1.00 per 1,000 qualified views. At that rate, 100,000 qualified views is about $40–100, and TikTok pays nothing below a $50 balance.

• Platform payouts are effectively $0 for the next 12 months: the only program we could join is Facebook Stars (Strong ~Feb 2027), and it pays a cent per Star. Local customers are where the money is.
• What would grow platform income later: wider-audience smash-burger content, longer YouTube videos for watch hours, and TikToks of a minute or more. That's a goal for after local reach is fixed. Milestones: 100, then 500, then 1,000 followers per platform.
• Levers that pay now:
• the Google Business Profile (free, shows on Search and Maps),
• small local Facebook ads (Meta allows a radius as small as about 0.6 miles around a point),
• TikTok local ads (by city or zip code; TikTok has no radius option).

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Anything that involves Delta Roadhouse is a request and waits on Miles's OK.

Delta Roadhouse (Miles and staff)

Miles, here's what I'd like to ask you. Each one is your call, and none of it happens without your OK.

• [ ] Receipt offer (waiting on your OK): I'd like to give free tallow fries with any burger at JOE'S to anyone with a same-day Delta Roadhouse receipt. They're your customers and your receipts, so it's your call. We'd start as soon as you say yes.
• [ ] Free tastes on campus (waiting on your OK): I'd like to hand out about 50 smash-slider samples on one busy night a week, each with a tasting card. The first one would be Sun 25 Oct, Football Sunday, if you're OK with it. Could you let me know by Sat 24 Oct?
• [ ] STEEP Trivia Night (waiting on your OK): I'd like to run it on Tuesdays, on your TVs. Teams play on one phone, up to 16 teams, and joining is free. The first night would be Tue 3 Nov or Tue 27 Oct, after a test run.
• [ ] One show-night calendar (waiting on your OK): one shared calendar of your band and event nights, so JOE'S is open whenever you have a crowd. I'd like your answer by Mon 26 Oct, so it's set before Halloween.
• [ ] Fryer capacity on show nights (waiting on your OK): the second fryer and extra hands from my 18 Oct email. Can we agree who sources the second fryer and the extra hands, and settle it by Wed 28 Oct?
• [ ] Tagging and Collabs (waiting on your OK). Would you be open to these?
• tag @chefjoeatroadhouse on Instagram and write "JOE'S" by name on Facebook
• co-host Facebook Events
• one Instagram Collab a week (I make it, you accept)
• share one JOE'S post a week to your Page
• "Food by JOE'S" in your Instagram bio

Your 13 Oct Instagram post about our menu did great. Your crowd likes the food. - [ ] Halloween, Sat 31 Oct (waiting on your OK): whatever you're planning, I'd love JOE'S to be part of it. If it's a yes, I need to know by Mon 26 Oct to set up the Event and the specials. - [ ] Member perks at the window (waiting on your OK): I'm asking for your written OK for us to honor Smash Club and Family Table perks at the Clover window. - [ ] Staff (waiting on your OK): if you're OK with it, your staff could point guests asking about food to the window, and mention trivia night once it's set.

The Mimi's team (a separate business, a good neighbor)

These start Thu 22 Oct. If you have any questions, just reply to me.

• [ ] My suggestion: keep Mimi's feed mostly about Mimi's.
• [ ] On Facebook, share JOE'S posts (at most one a day) instead of posting copies. A share sends Mimi's followers to the JOE'S Page, where they can follow.
• [ ] On Instagram, keep JOE'S Collabs, at most one a day.
• [ ] Mention Halloween, trivia night and the free tastes to campus customers, once Miles confirms each one (I'll text you).
• [ ] Send me any customer post that mentions JOE'S so I can log it and thank them.

The JOE'S crew

• [ ] Starting Thu 22 Oct, offer the SMASH card on every order: "Do you have a SMASH card? It's just your phone number." Add a smash on every order of $10 or more. This is what turns on the free-meal and review emails.
• [ ] Ask happy customers for a Google review and point to the QR card.
• [ ] Hand out tasting cards at every free-taste session (about 50 sliders a session). The first one is Sun 25 Oct, Football Sunday, if Miles OKs it (otherwise Sun 1 Nov).
• [ ] A bounce-back card in every bag, from Wed 28 Oct.
• [ ] Read out today's free-play code when a table asks to play STEEP. It's on the crew app and never printed.
• [ ] Show nights: tell me the moment we're close to selling out, so I can post it live.

Mike (photo and video)

• [ ] Show nights: I'd love crowd and line shots, plus burgers coming off the griddle. The "sold out by 9" proof post needs a crowd photo.
• [ ] Week 2 (29 Oct – 4 Nov): help me shoot three short vertical clips: "Hi, I'm Joe", the smash, and the fries.
• [ ] Sat 31 Oct, Halloween (pending Miles): costumes, kids meals, a trivia round.
• [ ] First STEEP Trivia Night, Tue 3 Nov or Tue 27 Oct (pending Miles): teams on the TV, the winning table.
• [ ] First free-taste session, Sun 25 Oct, Football Sunday (pending Miles; otherwise Sun 1 Nov): the first bite.
• [ ] For everything: vertical video for Reels, TikTok and Shorts. Get an OK from anyone recognizable, and a parent's OK for kids. Please get files to me within a day so they stay timely.

My list

• [ ] Week 1: setup fixes, walking Miles through the asks, Page invites, group rules and admin message, Football Sunday Event, first free-taste session (Sun 25 Oct, pending Miles), the proof post, and a re-check of the automatic-email switches.
• [ ] Fri 23 Oct: Clover report, then re-run the show-night forecast.
• [ ] By Wed 28 Oct: all 7 giveaway prizes redeemed, and the bounce-back offer picked and the cards printed.
• [ ] Week 1–2: switch TikTok to Business and add the order link. Submit steeptrivia.com and the new site pages to Google, and submit the site to Bing.
• [ ] Before the first trivia night: test the free-play code end to end on the TV.
• [ ] Dinner Night: finish the first menu (dishes and photos), target Fri 6 Nov.
• [ ] Email: write the first small email to opted-in customers (target Fri 30 Oct), and add a "move us to Primary" note to sign-ups.
• [ ] Daily: 20 minutes by hand, and the customer-mention habit.
• [ ] Every Monday: a 10-minute numbers check (section 7).
• [ ] Fri 20 Nov: day-30 review, then the next monthly check-in.

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The five numbers below update every morning on the live dashboard, JOE'S Reach Story. This report takes a snapshot of them once a month.

Five numbers, every Monday (10 minutes). Post counts are not a goal. I also check weekly window sales from Clover against the forecast.

• Floor = Conservative, target = Base, stretch = Strong, except Facebook (see the next line).
• The stretch goals of 150, 250 and 15 came from my first reach review. Instagram 250 and reviews 15 are Strong outcomes. Facebook 150 sits between Base and Strong. Base reaches them at about day 60 (followers) and day 90 (reviews).
• Also tracked: free tastes handed out (the goal is 100 new people in 30 days), online orders a month, and website visits by source once tracking is on.

How the plan adapts

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I build everything through Vivere Web, my own company here in Delta. I've spent three years building the codebase and framework behind this plan. It's the same system I use for every client.

Highlights

• One master framework, reused on every client. A shared client registry, a quote report before every build, a launch report after it with real speed and quality scores, and a library of tested starting templates and house playbooks.
• Staging first, live second. Every change is tried on a private test copy. It only goes live after an explicit GO, from a clean, saved version.
• Automatic checks on every release. A release is blocked if the site health checks fail, if hours, prices or phone numbers drift from the source of truth, or if the pages break on phone screens.
• The builder never signs off their own work. A separate reviewer tries to break it. What they find is fixed before go-live.
• Every number is sourced and dated. Forecasts are labeled as forecasts, with their assumptions written out.
• Owner approval before anything goes live or gets posted. Secrets are never shared, accounts use two-step sign-in, and everything is backed up.
• The plan changes when the data says so. Decisions are written down and re-checked, so the same mistake isn't made twice.

The fuller picture: what's checked and why

• Site health checks on every release: that every page loads, can be found by search engines, points to the right address, declares its language, and carries the details Google reads (business type, hours, location). Also that the security settings are in place and old links forward correctly. Why: a broken page or a lost Google listing costs customers silently.
• A facts check: hours, prices and phone numbers are compared with one source of truth before release. Why: a wrong hour on Google sends a hungry family to a closed window.
• Phone checks: pages are tested at three common phone screen sizes for buttons big enough to tap and no sideways scrolling. A mobile and accessibility audit runs before any change is called done. Why: almost everyone finds us on a phone.
• A kids' privacy check: runs before release on the kids' trivia page. Why: kids' privacy comes first.
• Separate review passes: AI-assisted passes inside my framework, each starting fresh and none of them the builder, attack security, test the real live address, or check every promise in our Terms and Privacy against what the system actually does (an accuracy and plain-wording check, not a lawyer's review). I sign off every go-live. Why: the person who built something is the worst at spotting its holes.
• Customer data kept to a minimum: we store only what the service needs, the STEEP game server keeps no raw IP addresses, and opt-outs are honored automatically. Terms and Privacy are written in plain English and match what the system really does. Why: trust is the whole business.
• The data behind the numbers: Clover sales, Stripe payments, website analytics, post analytics, the Instagram and Facebook professional dashboards, the Google Business Profile, and a daily reach dashboard. Forecasts are calibrated on our first measured weeks. Why: we plan from what happened, not from hunches.
• Resilience: full backups to an external drive and to Google Drive, with a written restore guide.
• Memory of decisions: every rule and decision is written down, dated, and re-checked before it's used again.

This week's proof

In two lines

1. Every phase ends in a separate check or a measurement, and what it finds sets the next step. This week a live test re-ordered the launch (game server first). The Terms and Privacy check held back promises the system couldn't keep yet, then updated the wording once the fix shipped.
2. The reach plan follows the same rule. 75% of views were landing on Mimi's, local posts got more than 7 times the views of menu graphics, and more posts didn't bring more views. So the plan moved from posting more to meeting Delta in person. The day-30 numbers will be read from the same dashboards.

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Our own data (read-only, counts only, no customer personal data):

• Clover item sales, Sat 17 Oct.
• Weekly window sales (Clover), September.
• Our customer system, counts as of 21 Oct.
• Facebook Business Suite (23 Sep–20 Oct) and Professional dashboard (21 Oct).
• Instagram Professional dashboard (30 days to 21 Oct; follower count 8 Oct and 21 Oct).
• Google Business Profile owner view (18 and 21 Oct).
• Post analytics for 255 posts (2–21 Oct; 105 with view counts).
• Website analytics and order log (2–18 Oct).
• The 18 Oct rewards forecast (S-curve model and county household count).
• The customer-mentions log.

Limits:

• Facebook Reels and Stories report no view counts through our tools.
• Posts from 20–21 Oct were under 48 hours old when counted.
• Website source tracking isn't on yet, and some website visits may be bots.
• The Friday 16 Oct figure is an estimate until the Clover report.
• No winter data exists yet for an outdoor trailer in Delta.
• Native posting versus scheduled posting hasn't been tested yet (week 2).

Platform requirements (read 21 Oct 2026):

• YouTube Partner Program: https://support.google.com/youtube/answer/72851 · https://support.google.com/youtube/answer/13429240 · https://support.google.com/youtube/answer/12843009
• TikTok Creator Rewards, US terms: https://www.tiktok.com/legal/page/global/creator-rewards-program-us/en
• TikTok account types and ads: https://ads.tiktok.com/help/article/tiktok-and-tiktok-business-account-types?lang=en · https://ads.tiktok.com/help/article/location-targeting
• X program change (news): https://techcrunch.com/2026/08/08/x-replaces-misaligned-revenue-sharing-program-with-original-content-rewards/ · https://thenextweb.com/news/x-original-content-rewards-program-revenue-sharing-ends
• Facebook Content Monetization: https://creators.facebook.com/introducing-facebook-content-monetization · Stars: https://creators.facebook.com/tools/stars
• Instagram Subscriptions (payout timing only): https://creators.instagram.com/earn-money/subscriptions
• Meta ad radius: https://developers.facebook.com/docs/marketing-api/audiences/reference/basic-targeting/
• Google Business Profile: https://business.google.com/us/business-profile/ · https://support.google.com/business/answer/7342169

Reach and content research:

• Meta on duplicate content: https://creators.facebook.com/blog/combating-unoriginal-content
• Instagram ranking: https://about.instagram.com/blog/announcements/instagram-ranking-explained
• Instagram publishing options: https://developers.facebook.com/docs/instagram-platform/instagram-graph-api/reference/ig-user/media
• Facebook groups closed to scheduling tools (vendor-reported): https://www.ayrshare.com/facebook-removes-groups-api-access-impact-and-implications/
• Free local event listings: https://montroselifestyle.com/wp-content/uploads/2026/06/Free-Promotional-Media-Outlets.pdf
• Delta Area Chamber: https://deltacolorado.org/

Estimates:

• TikTok pay per view is creator-reported, not published by TikTok.
• Propagation times are typical, not promised.
• All forecast rates are labeled assumptions anchored to the data above.

Prepared by Joe Sutliff · Vivere Web · sutliffjoe@gmail.com · (970) 462-2817 · vivereweb.com · Delta, Colorado

JOE'S at Delta Roadhouse and Mimi's Sweet Treats are separate businesses that share a campus with Delta Roadhouse.

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